Trailhead Inn
To overcome the existing brand of the old motor lodge, and to support the brand vision of courting the younger, outdoor audience, we created a brand that is based in the imagery of the trail, an expedition, a trail map, and the concept of the modern basecamp. We...
Verve
Our approach was to create a more “corporate”, strong logo – both in design and color, to set us apart from the more common lifestyle branded products. We created the name, branding, logo, signage, collateral, e-communications, launch website, advertising, partnership...
The PaVima Institute
To overcome the fact that this newly launched organization had no track record, we had to create a sense of history and stance through the branding and identity we created. We also needed to transfer some of the brand value of the individual Co-Founders to the...
Park Place Olde Town
In the context of what had traditionally been a “nostalgically” branded district, we had to shift the look and feel of the lifestyle offered to a younger, trendier and active lifestyle. We did this through the branding itself and new photography portraying a lively,...
The Village
We had a multi-tiered approach to moving visitors to more than one area of the Center. We created a way finding signage program to help message and direct customers through the Center. We also created small merchant groups to build comradery but also to create cross...