To overcome the fact that this newly launched organization had no track record, we had to create a sense of history and stance through the branding and identity we created. We also needed to transfer some of the brand value of the individual Co-Founders to the...
In the context of what had traditionally been a “nostalgically” branded district, we had to shift the look and feel of the lifestyle offered to a younger, trendier and active lifestyle. We did this through the branding itself and new photography portraying a lively,...
We had a multi-tiered approach to moving visitors to more than one area of the Center. We created a way finding signage program to help message and direct customers through the Center. We also created small merchant groups to build comradery but also to create cross...
Epicurean is known as one of Denver’s premier catering companies, now in its 34th year. It has grown from a small catering company to a multi-service conglomerate, offering a range of services from sports venue services, event venue offerings, special event...
Our goal was to increase awareness for the District and align the branding with the new reality. We reworked their logo, the website and the eblast program. We also updated the photography library to better represent the revitalized area. We relied heavily on our...
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