Privacy Policy

Last Updated: June 24, 2026

Copyright Notice

The text, images, articles, and posts on this website are the copyright of Prall and Company. All rights are reserved. This content may not be copied, reproduced, or translated in whole or in part without prior written permission, except for brief excerpts in connection with reviews or scholarly analysis. Please contact us for permission to quote text or license images.

Accessibility Statement

Prall & Co. is committed to ensuring that this website is accessible to all visitors, including those who rely on assistive technologies such as screen readers, keyboard navigation, or voice control software. We strive to conform to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA. These guidelines explain how to make web content more accessible to people with disabilities. Our team reviews accessibility on an ongoing basis and works to identify and address barriers as they are discovered. Known limitations may exist in certain areas of the website, including third-party content or embedded tools outside of our direct control. We are committed to resolving accessibility issues in a timely manner. Feedback: If you encounter an accessibility barrier on this website or need content provided in an alternative format, please contact us. We take all feedback seriously and will make reasonable efforts to accommodate your needs.

Privacy Policy

Prall & Co. (“us,” “we,” or “our”) operate the PrallCo.com website (the “Service”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you use our Service, and describes the rights and choices you have with respect to your data. We are committed to handling your personal information responsibly and in compliance with applicable privacy laws, including the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), the California Invasion of Privacy Act (CIPA), and the General Data Protection Regulation (GDPR) where applicable. By using our Service, you acknowledge that you have read and understood this Privacy Policy.

1. Definitions

Service: The PrallCo.com website operated by Prall and Company Marketing.
Personal Data: Any information that identifies or can reasonably be used to identify a living individual, either alone or in combination with other information in our possession.
Usage Data: Data collected automatically through your use of the Service, such as pages visited, time spent on pages, IP address, browser type, and device identifiers.
Cookies: Small text files placed on your device by a website to store information about your visit. See Section 4 for a full description of the cookies we use.
Data Controller: The entity that determines the purposes and means of processing Personal Data. For this Service, Prall & Co. operates as Data Controller.
Service Providers: Third-party companies or individuals engaged to assist in delivering or improving the Service, who process data on our behalf under contractual obligations.
Consent: A freely given, specific, informed, and unambiguous indication of your agreement to the processing of your Personal Data for a stated purpose. You may withdraw consent at any time.

2. Information We Collect

2.1 Information You Provide

We may collect information you provide directly, including:

Name and email address (e.g., when completing a contact form or signing up for communications)
Any other information you voluntarily submit through forms on our website

2.2 Usage Data

When you visit our website, we automatically collect certain technical information, including:

IP address and general geographic location
Browser type and version
Pages visited and time spent on those pages
Referring URL
Device type and operating system

2.3 Cookies and Tracking Technologies

We use cookies and similar technologies as described in Section 4 of this policy. Analytics and non-essential cookies are only activated after you provide consent through our cookie consent banner.

3. How We Use Your Information

We use the information we collect for the following purposes:

To operate, maintain, and improve the Service
To respond to inquiries and provide customer support
To send you communications you have opted into, such as newsletters or product updates
To analyze website usage and improve user experience (only with your consent for analytics cookies)
To detect, investigate, and prevent security incidents and abuse
To comply with legal obligations

We do not sell your Personal Data to third parties.

4. Cookies and Consent

We use the following categories of cookies on this website:

Strictly Necessary Cookies

These cookies are essential for the website to function and cannot be disabled. They include:

Cloudflare security cookies (cf_clearance, __cf_bm) — Set by our CDN and security provider, Cloudflare, to identify trusted visitors and protect against bots and abuse. These cookies do not track you across other websites.
WordPress session cookies (wordpress_test_cookie) — Used to verify that your browser accepts cookies. No personal data is stored.

Analytics Cookies (Consent Required)

These cookies are only set after you have provided explicit consent via our cookie banner:

Google Analytics 4 (_ga, _gid, _ga_*) — Used to collect anonymized information about how visitors use our website, including pages viewed and time spent on site. This data helps us improve our content and user experience. Google Analytics is configured to anonymize IP addresses. For more information, see Google’s Privacy Policy. You may opt out at any time by adjusting your cookie preferences or by installing the Google Analytics Opt-out Browser Add-on.

Managing Your Cookie Preferences

You can review and update your cookie choices at any time by clicking the Cookie Preferences link in the footer of this website. You may also configure your browser to block or delete cookies; however, disabling strictly necessary cookies may affect the functionality of the Service.

5. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we rely on the following legal bases to process your Personal Data:

Consent — For analytics cookies and marketing communications. You may withdraw consent at any time.
Legitimate Interests — For security monitoring, fraud prevention, and service improvement, where these interests are not overridden by your rights.
Legal Obligation — Where processing is necessary to comply with applicable law.
Contractual Necessity — Where processing is required to fulfill a request you have made.

6. Data Retention

We retain Personal Data only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Specifically:

Contact form submissions are retained for up to 24 months.
Analytics data is retained in accordance with Google Analytics’ default retention settings (up to 14 months), subject to your consent.
We periodically review retained data and delete information that is no longer necessary.

7. Data Transfers

Our Service is operated from the United States. If you are located outside the United States, please be aware that information you provide may be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction. For users in the EEA, such transfers are made in accordance with applicable data transfer mechanisms. Where we engage Service Providers that process data outside the EEA, we ensure appropriate safeguards are in place.

8. Disclosure of Data

Service Providers

We share data with third-party Service Providers only to the extent necessary to operate the Service. These providers are contractually obligated to protect your data and may not use it for their own purposes. Current Service Providers include:

Cloudflare — Security, CDN, and performance (strictly necessary)
Google LLC — Analytics (consent-based)

Legal Requirements

We may disclose your Personal Data if required by law or in good-faith belief that such action is necessary to:

Comply with a legal obligation or valid request from a public authority
Protect and defend our rights or property
Prevent or investigate potential wrongdoing in connection with the Service
Protect the safety of users of the Service or the public

We do not sell, rent, or trade your Personal Data to third parties for their own marketing purposes.

9. Your California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to Know — You may request disclosure of the categories and specific pieces of Personal Data we have collected about you, the sources of that data, the purposes for which it is used, and the categories of third parties with whom it is shared.
Right to Delete — You may request deletion of Personal Data we have collected from you, subject to certain legal exceptions.
Right to Correct — You may request correction of inaccurate Personal Data we hold about you.
Right to Opt-Out of Sale or Sharing — We do not sell or share your Personal Data for cross-context behavioral advertising. If this practice changes, we will update this policy and provide a clear opt-out mechanism.
Right to Limit Use of Sensitive Personal Information — We do not collect sensitive personal information as defined under CPRA.
Right to Non-Discrimination — We will not discriminate against you for exercising any of your privacy rights.

To submit a request, please contact us. We will respond to verified requests within 45 days. We may need to verify your identity before processing your request.

10. Global Privacy Control (GPC) and Do Not Track

We recognize and honor Global Privacy Control (GPC) signals. If your browser or browser extension transmits a GPC signal when you visit our website, we will treat it as a valid opt-out of the sale or sharing of your Personal Data, as required under California law (CPRA). Our cookie consent system is also configured to detect and respect GPC signals automatically, which means analytics and non-essential cookies will not be activated when a GPC signal is present. Note: The older “Do Not Track” (DNT) browser signal does not carry a standardized legal meaning and is not separately honored, but GPC, which supersedes DNT for California compliance purposes, is honored as described above.

11. Your GDPR Data Protection Rights

If you are located in the European Economic Area (EEA), you have the following rights regarding your Personal Data:

Right of Access — You may request a copy of the Personal Data we hold about you.
Right of Rectification — You may request correction of inaccurate or incomplete Personal Data.
Right to Erasure — You may request deletion of your Personal Data where there is no compelling reason for its continued processing.
Right to Restriction — You may request that we restrict the processing of your Personal Data in certain circumstances.
Right to Data Portability — You may request a copy of your data in a structured, machine-readable format.
Right to Object — You may object to processing based on legitimate interests or for direct marketing purposes.
Right to Withdraw Consent — Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us. We may ask you to verify your identity before responding. You also have the right to lodge a complaint with your local Data Protection Authority.

12. Security

We implement commercially reasonable technical and organizational measures to protect your Personal Data against unauthorized access, loss, or disclosure. These include HTTPS encryption, Cloudflare security services, and restricted access to data systems. However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security and encourage you to take precautions when sharing information online. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify affected individuals and relevant authorities as required by applicable law.

13. Children’s Privacy

Our Service is not directed to children under the age of 13. We do not knowingly collect Personal Data from children under 13. If you believe a child under 13 has provided us with personal information, please contact us and we will promptly delete such information from our records.

14. Links to Third-Party Sites

Our website may contain links to third-party websites that are not operated by us. We have no control over and assume no responsibility for the privacy practices or content of those sites. We encourage you to review the privacy policy of any third-party site you visit.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this page. For significant changes, we will provide additional notice, such as a prominent notice on our website or an email notification where we have your contact information. We encourage you to review this policy periodically. Your continued use of the Service after any changes constitutes your acknowledgment of the updated policy.

16. Contact Us

If you have any questions about these Terms, please contact us at:

Prall & Co
617 East Jewell Avenue
Denver, CO 80210 USA
[email protected]