Challenge
Building brand equity in a brand new resort.
Chileno Bay Resort & Residences (formerly named VieVage Los Cabos) is a new, contemporary resort community on the Chileno Bay, one of Cabos’ most coveted coastlines between Cabo San Lucas and San Jose del Cabo. This community is part of the Auberge Resorts Collection, and houses a modern, boutique hotel with an incredible amenity collection for the villa owners to use and enjoy. Our challenge was to both generate leads for the sales team, but also to create and help build equity in the Chileno Bay Resort & Residences brand.
Solution
Creating a visually stunning brand that stood out from any other.
The location could sell itself, but we had to get prospects on site to see it for themselves. Our strategy was to tell a different kind of story, both visually and in attitude, that differentiated us from the typical Cabo residential resort competitors. We helped coordinate the branding, marketing, and PR efforts for this new residential resort community including website, e-communications, print, and online advertising, signage, collateral, events, gifts, public relations, and broker efforts.
Branding
Ad Campaign – print and online ads
E-communications – bi-monthly eblast sample (old branding, prior to name change).
E-communications – bi-monthly eblast sample
Social Media – Instagram
Website – landing page.
ChilenoBayResidences.com
Website – “Listings” Page
ChilenoBayResidences.com
Collateral – tear sheet, floor plan
Collateral – tear sheet, site plan
Advertising- sample full page ad
Advertising- sample half page ad
Advertising – sample 2 page spread ad
Advertising – sample 2 page ad spread
Artistic Renderings – The Pools
Artistic Renderings – Recreation Center
Artistic Renderings – Baha Villas
Public Relations- media coverage in Robb Report
Public Relations – media coverage
Public Relations – coverage in Unique Homes
Public Relations – media coverage in Wall Street Journal
Public Relations – media coverage in Wall Street Journal
Public Relations – media coverage
Advertising – full page ad, Inspirato Magazine
Advertising – full page ad, Inspirato Magazine
Collateral – First Oversized Property Brochure, cover. Prior to name change.
Collateral – First Oversized Property Brochure, interior pages. Prior to name change.
Collateral – First Oversized Property Brochure, back cover with pocket for tear sheets. Prior to name change.
Collateral – Property Small Brochure. Prior to name change.
Collateral – Property Small Brochure. Prior to name change.
Collateral – Property Accordion Brochure. Prior to name change.
Collateral – Property Accordion Brochure. Prior to name change.
Collateral – Property Accordion Brochure. Prior to name change.
Collateral – Property Gate Fold Brochure. Prior to name change.
Direct Mail – Small Brochure Holder for direct mail, cover and mailing envelope. Prior to name change.
Direct Mail – Small Brochure Holder for direct mail, inside cover with pocket for small brochure and business card. Prior to name change.