River Row Homes
Understanding it takes a pioneer to seek out these types of emerging opportunities, we worked from a strategy of targeting art fans and creative urbanites who would better understand the neighborhood. We produced a launch party at RedLine, a well know art museum/gallery/studio space with a loyal following to help jump start the creative brand value. The collateral relayed a careful balance of neighborhood, art installations, and product type to help sell the lifestyle. We utilized local artists to help create our thank you gifts.