The PaVima Institute

To overcome the fact that this newly launched organization had no track record, we had to create a sense of history and stance through the branding and identity we created. We also needed to transfer some of the brand value of the individual Co-Founders to the Institute itself, to help establish the credibility in the field from day one. We developed the identity, website, branded white papers, e-communications, and social media to establish the Institution and generate awareness.