The Village

We had a multi-tiered approach to moving visitors to more than one area of the Center. We created a way finding signage program to help message and direct customers through the Center. We also created small merchant groups to build comradery but also to create cross promotions between retailers. Finally, the Center is known for its plantings, so we installed plant labels throughout to encourage meandering. To emphasize local, we created a factoid campaign throughout The Village green spaces that promoted the merchants and told the story of these local retailers and their long history. We refreshed their logo, redid their website, created signage, direct mail, events, collateral, advertising, social media and e-communications programs.