To relay the Italian and Spanish influence, we utilized a classic approach to relay the brand – the chicken, the colors, the fonts and some icons – all with a fresh feel.
Caffe G has a little something for everyone from hand-crafted cappuccinos and pastries to start the day, to fresh carved sandwiches or small plates, charcuterie and wine for lunch or happy hour. We developed a series of icons to represent the range of menu options...
We utilized content marketing as a way to peak the interest of potential visitors, helping to broaden the definition of Winter Park activities beyond what the Winter Park ski area offers in the summer and winter. Suggesting to make the Inn ‘home base’ as...
Understanding it takes a pioneer to seek out these types of emerging opportunities, we worked from a strategy of targeting art fans and creative urbanites who would better understand the neighborhood. We produced a launch party at RedLine, a well know art...
To overcome the existing brand of the old motor lodge, and to support the brand vision of courting the younger, outdoor audience, we created a brand that is based in the imagery of the trail, an expedition, a trail map, and the concept of the modern basecamp. We...
To overcome the fact that this newly launched organization had no track record, we had to create a sense of history and stance through the branding and identity we created. We also needed to transfer some of the brand value of the individual Co-Founders to the...
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