PROJECT SUMMARY
Balfour At Riverfront Park
Balfour at Riverfront Park is a new, very high-end senior living development in the heart of Downtown Denver. One of the first retirement communities in the country to locate in an urban setting, Balfour at Riverfront Park presented two challenges: introducing this new urban option and attracting seniors to a project with very limited available parking.
“Adding life to years” was the strategy behind our messaging in general, and the branding we created to support this high-end, active lifestyle option, messaged a central location with transportation at your beck and call, allowing our prospects to feel like they were in the heart of everything. We developed the identity system including the logo, website, collateral, e-communications, social media, ground breaking and ground opening events, signage, public relations, and advertising.
Branding – logo
Branding – Culture Card logo work. Referrals and reservations were rewarded with a Culture Card which included memberships and passes to many of the major cultural institutions.
Sales Center – street view
Public Relations – Denver Post article
Misc Branded Items
Property Brochure – cover
Property Brochure – inside pages
Event Gifts – branded drink recipe cards
Collateral – branded historic train station note card holder
Collateral – branded historic train station note card holder and cards
Property mini brochure and container
Property mini brochure and container
E-Communications – sample eblast
Social Media – sample posts
Collateral – branded area map
Advertising – Post-it note on front page of Denver Post
Direct Mail – sample mail piece
