Balfour At Riverfront Park

Balfour at Riverfront Park is a new, very high-end senior living development in the heart of Downtown Denver. One of the first retirement communities in the country to locate in an urban setting, Balfour at Riverfront Park presented two challenges: introducing this new urban option and attracting seniors to a project with very limited available parking.

“Adding life to years” was the strategy behind our messaging in general, and the branding we created to support this high-end, active lifestyle option, messaged a central location with transportation at your beck and call, allowing our prospects to feel like they were in the heart of everything. We developed the identity system including the logo, website, collateral, e-communications, social media, ground breaking and ground opening events, signage, public relations, and advertising.

Branding – logo

Branding – Culture Card logo work.  Referrals and reservations were rewarded with a Culture Card which included memberships and passes to many of the major cultural institutions.

Sales Center – street view

Public Relations – Denver Post article

Misc Branded Items

Property Brochure – cover

Property Brochure – inside pages

Event Gifts – branded drink recipe cards

Collateral – branded historic train station note card holder

Collateral – branded historic train station note card holder and cards

Property mini brochure and container

Property mini brochure and container

E-Communications – sample eblast

Social Media – sample posts

Collateral – branded area map

Advertising – Post-it note on front page of Denver Post

Direct Mail – sample mail piece