Balfour At Riverfront Park
Balfour at Riverfront Park is a new, very high-end senior living development in the heart of Downtown Denver. One of the first retirement communities in the country to locate in an urban setting, Balfour at Riverfront Park presented two challenges: introducing this new urban option and attracting seniors to a project with very limited available parking.
“Adding life to years” was the strategy behind our messaging in general, and the branding we created to support this high-end, active lifestyle option, messaged a central location with transportation at your beck and call, allowing our prospects to feel like they were in the heart of everything. We developed the identity system including the logo, website, collateral, e-communications, social media, ground breaking and ground opening events, signage, public relations, and advertising.