Culture Counts coaches leaders to build thriving organizations. They partner with leaders to create sustainable growth and help them build organizations where people create better business results and experience greater purpose and joy. Our challenge was that ‘culture’ and ‘coaching’ are commonly used terms that have a wide range of meanings to different people and in different contexts. Culture Counts found themselves distinguishing what they do and how they do it by outlining all the things they weren’t and didn’t do.
Our solution was to better define what they meant by ‘culture’ and ‘coaching’ in the context of business and anchor those definitions in branded processes that create tangible results. We reworked their logo, created a new website, created collateral, speaker kits, e-communication templates, and developed a strategic marketing plan. We helped them define and formalize their processes, and named and branded these ‘tools’ to create tangible and marketable assets.