Occasions Catering, Denver’s oldest catering company, was founded in 1970 as Occasions by Sandy. It acquired its new name when it was sold in 2008. They have a loyal following but aren’t really defined amongst their competitive set or distinctly known. They are great generalists. Our challenge was to define their brand value and find ways to express that brand value throughout their marketing and operations.
We revamped their identity, website, proposals, gifts, truck wraps and uniforms. We also added in elements throughout their systems that embodied their branding — handwritten thank you notes, etc.