Semple Brown Design
Semple Brown is an inspired team of architects and designers who have spent over 30 years creating timeless, authentic, and iconic spaces, designed with intention and purpose to enhance the lives of the people who inhabit them. The challenge was to help them express their brand both verbally and graphically.
With over 30 years of history and success, Semple Brown had a perceived brand but was struggling to express this brand clearly and effectively. They had a refreshed logo but needed help defining and expressing themselves and their brand throughout all their work. After conducting hours of interviews with stakeholders, we helped identify a voice and helped them clearly articulate who they are, how they are different, and their process, both graphically and conversationally in a Brand Booklet.